Opinions Please; Fraser Coast Logo
Recently I was reading Councillor Sue Brooks Blog and came a cross a mention in regards to the new Fraser Coast Regional Council Logo;
Logo and Branding
….On Thursday we launched the new regional branding and corporate logo. This was developed via Cr Anne Nioa’s portfolio. I like the overall effect that the branding gives. The Fraser Coast wording is similar to that used by Tourism Queensland so it avoids confusion. I don’t think it would be possible to produce something that everyone likes and I personally don’t ‘like’ some minor aspects of the ‘package’ but I’m glad that we have an image with which to ‘label’ ourselves. The magazine published by Council called “Our Fraser Coast” showcases the branding and you should receive a copy via your letterbox in the near future. Do let us know if you don’t receive one by the end of Sept. Advertising in this magazine offset the cost of producing it.
This was my response:
New logo, hhhhhhhhhmmmmm, I guess it looks a tad fresher than the font in a box (publisher clipart) (Pictured right) we were previously using to represent out prestigious area. (Shame!)
I’ve noticed the new logo (pictured below) is designed by a non local lady in Mt Gravatt who does not have a business website, so I am wondering how our council could view her portfolio to come to a decision that she would be best suited to design a logo for an area she doesn’t reside in. Is she related to (a Councillor) * by any chance?
I have also noticed the Fraser Coast Regional Council website is designed and hosted by a business in Roma Street Brisbane.
Also could you please advise who is designing & printing the new magazine, will this also be a business that is not located in the Fraser Coast Regional Council area?
I am astounded that the Council so obviously does not support or put money back into the local advertising | marketing industry when there are 25+ graphic designers, printers, website designers and hosting providers within the Fraser Coast. Many are ‘Award Winning’ in their fields and are more than capable of performing the required tasks and achieving extraordinary results!
Your views on this matter would be greatly appreciated…
Kind regards
JeanettePs. As for the Hervey Bay symbol “What the ….?”
*moderated by SueWould you please be kind enough to direct my queries to Anne Nioa as it was her portfolio, she may have some insight?
I am wondering what others think on this? Please comment….
[Article via The Fraser Coast Chronicle.]
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